Plan, create, and optimize content to drive your digital marketing objectives and successfully reach your target audience. This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualize and enhance your learning.
Improve your content marketing with experts in this field
The two-week course is your step-by-step guide to create a best practice approach towards content marketing that aligns with the consumer journey and personality, creating a value-based approach to digital marketing.
Create content that makes users react
You’ll learn invaluable tools and techniques that will help in creating the right content, on the right channels, at the right time. Most importantly, you get to know how to balance the needs of your audience with your organization’s goals. By the end of this course, you will understand how content marketing can help you increase engagement and retain your users. You’ll discover a range of best practices for attracting new customers and retaining existing ones.
Understand the audience to master your content marketing
To get content marketing right, you need to know your audience and what channels they use. This course will enhance the your ability to determine what content your users need to make decisions, what they find interesting and which type of content they want to get engage with. Plus, you know how to create better and more valuable content than your competitors.
