Becoming an SEO expert in 2024 requires a deep understanding of search engine optimization, as it continues to evolve. In this article, How to Become an SEO Expert A 2024 Guide, we'll provide you with an overview of the steps and strategies you can take to master the art of SEO.

What is SEO? 

Search Engine Optimization also known as SEO, is a proven digital marketing strategy that aims to enhance websites' visibility on Google o other search engines. This practice involves optimizing various elements, such as content, keywords, links, and media, to rank higher in SERPs. SEO Experts help businesses reach a broader online audience and increase organic traffic.

How does SEO work? 

SEO works by utilizing several tactics, including keyword research, content optimization, internal and external linking, enhancing website performance, content marketing, and tag optimization. These strategies collectively improve a website's rankings in search results, making it more accessible to potential visitors.

Types of SEO - 


There are 4 main styles of doing SEO:- 

On-page SEO, Off-page SEO, Local SEO, and Technical SEO. 

  • On-Page SEO: Get on-page SEO to finish your website's content and layout to delight both users and search engines. It's about using the right keywords, meta contents, Alt tags, headings, and user-friendly design.

  • Off-Page SEO: Off-page SEO is like building your website's reputation outside its digital walls. It's all about getting other websites to endorse yours through links, shares, and positive chatter.

  • Local SEO: Local SEO is how businesses ensure they're easy to find by local folks. It involves getting listed in local directories, showing up on maps, and providing information that helps nearby customers.

  • Technical SEO: Technical SEO is the website maintenance of the SEO world. It's all about keeping your site healthy, fast, and easy for search engines to navigate, so they can show it to users.

What does an SEO expert do? 

An SEO expert plays a crucial role in optimizing websites. They conduct keyword research, and content optimization, work on internal and external linking, and ensure proper tag optimization. Additionally, SEO experts develop and optimize organic campaigns, analyzing their effectiveness and reporting on their findings.

How to become an SEO Specialist? 

Becoming an SEO specialist requires a strong foundation in SEO strategies. You can embark on this journey by enrolling in an  advanced SEO Training in Lucknow, such as Educert Global's program. Through comprehensive training and practical experience, you will learn the latest techniques in SEO. Education alone is not enough; you should apply your knowledge to real-world projects to become proficient. After completing your training, you can start a career in SEO and gain valuable experience. An SEO expert is a dynamic field where staying updated with the latest trends and algorithms is crucial. At Educert Global, you will receive the education and skills needed to become an SEO specialist and succeed in this rapidly evolving industry.

Essential Skills for an SEO Expert 

Digital marketing skills, SEO strategies, Analytical skills, technical skills

To excel as an SEO expert, a person requires a balanced combination of digital marketing skills along with in-depth knowledge of SEO strategies, lots of analytical skills, and technical skills and proficiency. The ability to adjust to changes and stay updated with search engine algorithms is essential to success.

SEO Expert job description - Roles & Responsibilities

An SEO expert's role involves conducting keyword research, optimizing content, and managing internal and external link strategies. They also work on tag optimization and oversee organic campaigns. SEO experts are responsible for analyzing data and reporting on the effectiveness of their strategies to improve website rankings and visibility.

SEO Expert Salary 

SEO experts' salaries vary depending on their experience. Freshers can earn around ₹1.8-2.8 LPA. Professionals with 5-8 years of experience can make approximately ₹3.5-6.6 LPA, while senior-level SEO professionals with over 10 years of experience can command even higher salaries.

Advanced Learning and Specialization 

To advance your career as an SEO expert, consider specializing in specific areas of SEO. This may include diving deeper into technical SEO, mastering local SEO for regional businesses, or focusing on content optimization for content-driven websites. Continuous learning and staying updated with the latest SEO trends are essential. Courses, webinars, and industry publications can help you stay ahead in this dynamic field.

Building a Portfolio 

As you gain experience, create a portfolio showcasing your successful SEO projects. Potential clients or employers often rely on a strong portfolio to assess your skills and expertise. Include case studies, before-and-after performance reports, and client testimonials to demonstrate the impact of your work.

Networking and Building a Personal Brand 

Networking with fellow SEO experts and industry professionals is invaluable. Attend conferences, webinars, and connect on social media platforms like LinkedIn. Building a personal brand as an SEO expert can help establish credibility in the industry.


Becoming an SEO expert is an exciting and rewarding journey. You've learned about the fundamental aspects, types of SEO, essential skills, job responsibilities, and salary prospects in this field. Now, it's time to take action! Enroll in an advanced SEO course in Lucknow, like the one offered by Educert Global, to start your path to SEO expertise. Begin your education, develop your skills, and unlock the doors to a flourishing career in SEO.

Now we have shared with you a comprehensive guide on how to become an SEO expert in 2024, along with actionable measures and tips to flourish in this field. Whether you are starting your career or looking to progress in the SEO industry, this writing provides you with the details and direction of how to succeed. Don't hesitate—take the first step and embark on your journey to becoming an SEO specialist today with Educert Global.