Google Ads course and Training | Educert Global

Google Ads Course for Beginners - From Zero to PPC Hero

Get to grips with how to successfully run a Google Ads account and help increase its profitability. This course is a best for those who would like to learn more about Google Ads and how they work.

This could include digital marketers, agency owners, and or small and medium-sized enterprises (SMEs).

Learn how to set up, provision, and analyse a Google Ads account

Understanding how Google Ads auctions work is a key skill for any business in an increasingly digital world. During this informational digital marketing course, you will decide how to set up and run a profitable Google Ads campaign from scratch and increase your knowledge of this important digital marketing strategy.

Learn how to set up a Google Ads campaign from scratch

You’ll gain knowledge of how Google Ads works and gain the skills to plan and implement PPC campaigns for yourself. You will also discuss strategies you can use to find keywords to target through keyword research. It is the important step in running a successful PPC campaign for any business.

Identify opportunities to optimize your Google Ads account

Now that you’ve learned the basics, you’ll discover how to optimize your Google Ads account to increase your profitability by lowering your CPC, increasing conversions, and optimizing for the most effective keywords. It includes key elements of Google’s bidding strategy, conversion tracking, and ad extensions such as call-to-action buttons, location information, and links to specific parts of the site.

Learn from leading experts in Google Ads and PPC campaigns

Throughout the course, you will be guided by experts of the leading digital marketing agency, Educert Global. With 20+ successful Google Ads campaigns deployed for clients across a wide range of industries, you’ll get real insights from digital marketing experts and ultimately learn how to use Google Ads.

Google Ads Course Key Highlights

  • 70 hours training (offline and online)
  • Chance to work on live campaign
  • The study material of the course.
  • Learn Advanced PPC strategies
  • 100% Practical Training
  • Universally accepted certificate
  • Learn ads Tracking strategies
  • Case study
  • Tools

Pay Per Click Modules

  • Fundamental of Google Ads
  • Google ads Account Setup
  • Keywords recherché for ads
  • How to write Ads copy
  • Monitoring Your Advertisements
  • Advanced Ads tracking
  • Biding strategies
  • Key optimization Strategies
  • Remarketing and Retargeting
  • Competitor Research for Ads
  • Ads extension
  • AB testing
  • Search Ads
  • YouTube Ads
  • Display Ads
  • Smart ads
  • Local Ads
  • Mobile Ads
  • Shopping Ads

Industry Recognized Certification From Educert Global

Upon completing Google Ads Course, you’ll receive certified completion from Educert Global. Gain recognition from renowned digital marketing agencies and brands. Here, you'll acquire the industry-level skills needed to excel as a top-tier digital marketer. Boost your career with our PPC course today!

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Frequently Asked Question

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It is the process of creating awareness, generating leads, promoting sales etc. through internet & digital mediums is known as Digital Marketing.

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Why should I join eduCert Global for Online Marketing Training ?

With expert & experienced faculty we provide quality learning to our students. Practical oriented classes filled with case studies and LIVE projects make us stand ahead from competition.

How can I join eduCert Global’s Digital Marketing Course ?

To enroll for eduCert Global’s Digital Marketing Program Online, you can select the Apply Now button given in your choice of course, and follow the procedure. For Offline Digital Marketing Course, you can follow the above procedure or visit our office.

Students Speak

  • Anuj

    This course covers all important aspects of digital marketing.


  • Rashika Mishra

    The coursework and resources provided by EduCert Global were top-notch. I was able to learn at my own pace and apply my knowledge to my current role. I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.

    Rashika Mishra

  • Thesera Minton

    I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.


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