Performance Marketing
Live online classes led by an instructor
Educert Global is a result-oriented performance marketing agency with a focus on 100% measurable returns. Our performance-based marketing plans always deliver the results you pay for. Strategies built around a single medium don’t always have a big impact. Here’s how we use them together to create a more influential online presence. Our team combines technology and communication environments to generate ideas, create and optimize efficiency-oriented campaigns that reduce risk and provide a higher return on investment. No matter what is the size of your business, we make sure every dollar spent on advertising works and maximizes your overall return.
An online performance marketing course by Educert Global will provide you with a set of performance-based online advertising and marketing strategies and thinking skills to run 100% scalable marketing campaigns focused on Return on Investment. Program content and simulations are created entirely by expert faculty and the industry department. Learn performance marketing by e-Commerce marketing experts.
What is Performance Marketing?
A comprehensive term, Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place.
Why Performance Marketing?
- 100% measurable
- Low risk
- Return on Investment (ROI) focused Marketing
- Advertisers only pay for Successful Transactions
- Fully focus on Leads, Conversions, or all types of Actionable Metrics
Performance marketing allows us to pay for results instead of paying for marketing based on expectations or what we think is possible. It has evolved from the original CPC (Cost Per Click) and CPM (Cost-per-1000-impression) pricing models, and we are now able to pay for additional actions such as lead cost, cost per impression, cost per acquisition and more. Efficiency-based marketing has given you a way to invest your money with a guaranteed Return on your Investment, something marketers have long craved.
Course Objectives
- Learn how to use technology and data to support direct response marketing goals
- Learn how to use affiliates and other media sources to broaden your scope of activity
- Learn how to create a marketing strategy for effectiveness
- Learn how to build reports and analytics to accurately measure results and optimize conversions
- Provides an approach to creating synergies between CRM, paid media, and content marketing
What Will I Learn?
- Basic principles of performance marketing
- What is direct marketing
- Understanding the new “informed consumer”
- Retargeting and prospecting best practices
- How to build scalable audience segmentation
- The business case for a DMP
- Aligning media and CRM
- Sustainable sales generation
- Measurement and metrics
- The difference between reporting and analytics
- Performance optimization
- Experience optimization
- Partner selection criteria
100% Placement Assistance
Getting a job is very important for all after completing your Advanced Certificate in Performance Marketing online course. Educert Global has 100% Placement Assistance. We are associated with 125+ Hiring partners and also we have a dedicated team who helps you to get the right placement.
Students Speak
This course covers all important aspects of digital marketing.
Anuj
The coursework and resources provided by EduCert Global were top-notch. I was able to learn at my own pace and apply my knowledge to my current role. I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.
Rashika Mishra
I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.
Aryan