Content Writing & Marketing Course in Lucknow | Educert Global

#1 Content Content Writing & Marketing Course in Lucknow

Have you ever imagined a brand or any advertising without a single text or content? This is where content writing holds its importance. The ability to think of something and generate an idea is god gifted to all humans, but making the best out of it and giving words to the idea is the work of a content writer. Thus we at Educert Global Institute bring you a Content Writing course in Lucknow with placement. This course is designed for you only if you are among the person who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualize and enhance your learning.

At Educert Global Institute, you get the best online training practical-based content writing courses. In the realm of digital marketing, content plays a crucial role, and if you have mastered the art of curating authentic, relevant, and original content, then you can convert users into buyers and increase the search engine results of the website. This particular skill will make you a valuable asset to your organization.

Job oriented content content writing & marketing courses

Once you have worked with our industry expert trainers and understand the mathematics of SEO and content writing marketing, you can earn according to your skill. We at Educert Global Institute offer you Content Writing Course with Certificate at budget friendly fees. Content writing and content marketing are the faces of a coin. To get content marketing right, you need to know your audience and what channels they use. This course will enhance your ability to determine what content your users need to make decisions, what they find interesting, and which type of content they want to get engage with. Plus, you know how to create better and more valuable content than your competitors. So make a choice wisely.

Ready to dive in? Enroll in our content writing course in Lucknow today and unlock your potential in the realm of words.

What topics will you cover?

  • What is content marketing?
  • Identify the challenges of content marketing
  • Learn how to align content marketing with stages of the user journey and personas
  • Content marketing channel considerations
  • Best practice content marketing
  • Content marketing optimization

What will you achieve?

By the end of the course, you‘ll be able to…

  • Explain the role of content within digital marketing
  • Create a value-driven approach to digital marketing that aligns content marketing with user journeys and personas
  • Demonstrate your understanding of how to create content that aligns user, channel, and organizational objectives
  • Demonstrate your understanding of how to take an iterative approach to content marketing based on content optimization and analytics analysis

Top 10 Benefits of Educert Global's Content Writing Courses

  • Learn to write 30+ content types and start earning with online projects
  • Skill to translate thoughts into words that attract readers
  • Experience professional content writing as per current industry standards
  • Develop essential language skills to write for international clients
  • The technical know-how of launching basic websites and personal blogs
  • Graphic skills to design newsletters, PPTs, logos, etc.
  • Gain advanced research skills to be able to write on any topic
  • Develop skills to identify potential target audience persona for your Content
  • Build an effective content strategy to reach and engage your target audience
  • Know how to secure freelance projects from India, US, UK and avoid the risk of bad debt in international payment


Anatomy Of Marketing

This module nurtures and educates about basics and various marketing techniques as well as case studies to make you understand the concepts of the industry.

  • Basics of Marketing
  • 4 Pillars of Marketing
  • Buyer & Buyer Persona
  • Difference b/w Sales & Marketing & Branding
  • Online Market Place & E-Comm
  • Traditional v/s Digital Marketing

In this module you learn about how the process of web marketing works. Understanding of how techniques are used, created or curated in the process of internet marketing.

  • Opportunity & Future
  • Traffic Acquisition Channels
  • Supporting Channels
  • Types Of Digital Marketing
  • Career in Digital Marketing

You learn and understand how your customer behaves online, where your customer spends much time online. Understanding the buyer personal etc.

  • Defining Target Audience & Audience Types
  • Consumer v/s Customer
  • Defining Business Goal
  • Customer Buying Cycle
  • Digital Consumer Journey

Businesses always requires qualified leads into order to promotes sales or business, in this module you will learn concept of leads, practical understanding of lead generation basic and hand-on experience of some basic lead generation tools

  • Defining Lead
  • Usages of Lead Generation
  • Lead Generation
  • Google forms / Typeform
  • Need of Online Ads
  • What is Funnel
  • Markeitng Funnel creation
  • Lead Generation Activity

Content is king in digital marketing, and here at eduCert Global, we create, develop and nourish kingmakers to rule over the digital marketing industry with their quality content. Content is widely used in various verticals of digital marketing like website, social media, email marketing or digital marketing campaigns etc.

  • Types of Content
  • Content Marketing
  • Purpose of Content Marketing
  • Content Calender Creation

Images are worth thousands of words but the real game behind the words are creators who visualize, craft or curate the concepts enough to make a simple image engaging, valuable in other words they fill up the words in the images. This module helps in understanding the concepts of visual contents like graphics, social media posts, creative design, etc.

  • Anatomy of Graphics Design
  • Corporate Stationery Design
  • Social Media Creative Design

You are already familiar with instagram reels, youtube shorts or any other micro video platform, videos are capable enough to hold your interest and are also easy to understand the messaging etc. This module will help you in understanding video concepts, creating concepts or ideation of video, video marketing, etc.

  • Need of Video
  • Opportunity & Scope
  • Types of Video
  • Screen-writing & Conceptualisation
  • Video Creation

eBooks are very handy items that can be used to entertain, educate, or as a lead magnet. This module helps in understanding why eBooks should be used and how an ebook can work as a great tool in lead generation or even revenue generation!

  • Why eBook?
  • Types of eBooks
  • Designing
  • Promotions & Monetization

Every business needs organic, branded traffic on their Facebook, website etc. This module will let you know how one can attract relevant traffic as well leveraging the same.

  • What is Inbound Marketing ?
  • What is Outbound Marketing ?
  • Hooks & Jabb Technique
  • Digital Inbound Marketing

For a successful digital marketing campaign one should have ticked all checkboxes required for a decent ad copy. In this particular you get to understand the roadmap of how a campaign is planned and executed.

  • Benefits of Digital Campaign
  • Case Study
  • Digital Strategy Roadmap
  • DPersona Creation
  • Channel Selection
  • Campaign Objective Creation
  • Digital Sales Practise (Class Activity )

Content writing and copy-writing are two various verticals in digital marketing however they have potential to capture interest of the audience, educating, entertaining and spreading awareness or promoting sales of a product, service. In this module, you will learn how to write content that hold the interest, how to write copy that converts and various writing practices.

  • Difference b/w Copy & Content
  • Anatomy of Content Writing
  • Copywriting Bible
  • Web Content Writing Practises
  • Copywriting Practise

We use emails very often, and in this module you will get to learn how an email should be created, ethics of email writing, marketing through emails, email automation and many more practices which can be used in generating revenue through emails.

  • Importance of E - mail Marketing
  • How to write & design email that converts
  • E- mail Marketing Blueprint Creation
  • E - mail Extraction & Verification
  • Tools : Gmail & Mailchimp
  • Reporting & Analytics

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Frequently Asked Question

What is Digital Marketing ?

It is the process of creating awareness, generating leads, promoting sales etc. through internet & digital mediums is known as Digital Marketing.

Why is a Digital Marketing Course important ?

Nowadays , the demand for online marketing experts is increasing at a rapid pace. To fulfill the demand of this fastest growing industry, skilled people are a necessity, hence online marketing courses are important.

Is Digital Marketing a good career option ?

Yes, it is. The Internet Marketing Course takes less time to learn and also costs comparatively less than traditional courses with assured jobs alongwith lucrative packages.

What is the future of Digital Marketing ?

Every business process is shifting online hence there is huge demand for skilled digital marketers in the world. To help corporates growing their business online, providing better experience.

What opportunities does the Digital Marketing Industry have ?

With people getting aware of the internet, shifting of business, people over the various platforms on the internet, the world is experiencing a curve in the demand of skilled digital marketers in this fastest growing and evergreen field.

What is the salary package of freshers in digital marketing ?

Every company has their own pattern of salary bar, however, the overall ideal package ranges somewhere between INR 2,00,000 to 5,00,000 INR/ANNUM.

Why should I join eduCert Global for Online Marketing Training ?

With expert & experienced faculty we provide quality learning to our students. Practical oriented classes filled with case studies and LIVE projects make us stand ahead from competition.

How can I join eduCert Global’s Digital Marketing Course ?

To enroll for eduCert Global’s Digital Marketing Program Online, you can select the Apply Now button given in your choice of course, and follow the procedure. For Offline Digital Marketing Course, you can follow the above procedure or visit our office.

Students Speak

  • Anuj

    This course covers all important aspects of digital marketing.


  • Rashika Mishra

    The coursework and resources provided by EduCert Global were top-notch. I was able to learn at my own pace and apply my knowledge to my current role. I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.

    Rashika Mishra

  • Thesera Minton

    I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.


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