Digital Marketing Beginner Course

In this module you learn about how the process of web marketing works. Understanding of how techniques are used, created or curated in the process of internet marketing.

• Opportunity & Future
• Traffic Acquisition Channels
• Supporting Channels
• Types Of Digital Marketing
• Career in Digital Marketing

You learn and understand how your customer behaves online, where your customer spends much time online. Understanding the buyer personal etc.

• Defining Target Audience & Audience Types
• Consumer v/s Customer
• Defining Business Goal
• Customer Buying Cycle
• Digital Consumer Journey

Businesses always requires qualified leads into order to promotes sales or business, in this module you will learn concept of leads, practical understanding of lead generation basic and hand-on experience of some basic lead generation tools

• Defining Lead
• Usages of Lead Generation
• Lead Generation
• Google forms / Typeform
• Need of Online Ads
• What is Funnel
• Markeitng Funnel creation
• Lead Generation Activity

Content is king in digital marketing, and here at eduCert Global, we create, develop and nourish kingmakers to rule over the digital marketing industry with their quality content. Content is widely used in various verticals of digital marketing like website, social media, email marketing or digital marketing campaigns etc.

• Types of Content
• Content Marketing
• Purpose of Content Marketing
• Content Calender Creation

Images are worth thousands of words but the real game behind the words are creators who visualize, craft or curate the concepts enough to make a simple image engaging, valuable in other words they fill up the words in the images. This module helps in understanding the concepts of visual contents like graphics, social media posts, creative design, etc.

• Anatomy of Graphics Design
• Corporate Stationery Design
• Social Media Creative Design

You are already familiar with instagram reels, youtube shorts or any other micro video platform, videos are capable enough to hold your interest and are also easy to understand the messaging etc. This module will help you in understanding video concepts, creating concepts or ideation of video, video marketing, etc.

• Need of Video
• Opportunity & Scope
• Types of Video
• Screen-writing & Conceptualisation
• Video Creation

eBooks are very handy items that can be used to entertain, educate, or as a lead magnet. This module helps in understanding why eBooks should be used and how an ebook can work as a great tool in lead generation or even revenue generation!

• Why eBook?
• Types of eBooks
• Designing
• Promotions & Monetization

Every business needs organic, branded traffic on their Facebook, website etc. This module will let you know how one can attract relevant traffic as well leveraging the same.

• What is Inbound Marketing ?
• What is Outbound Marketing ?
• Hooks & Jabb Technique
• Digital Inbound Marketing

For a successful digital marketing campaign one should have ticked all checkboxes required for a decent ad copy. In this particular you get to understand the roadmap of how a campaign is planned and executed.

• Benefits of Digital Campaign
• Case Study
• Digital Strategy Roadmap
• DPersona Creation
• Channel Selection
• Campaign Objective Creation
• Digital Sales Practise (Class Activity )

Content writing and copy-writing are two various verticals in digital marketing however they have potential to capture interest of the audience, educating, entertaining and spreading awareness or promoting sales of a product, service. In this module, you will learn how to write content that hold the interest, how to write copy that converts and various writing practices.

• Difference b/w Copy & Content
• Anatomy of Content Writing
• Copywriting Bible
• Web Content Writing Practises
• Copywriting Practise

We use emails very often, and in this module you will get to learn how an email should be created, ethics of email writing, marketing through emails, email automation and many more practices which can be used in generating revenue through emails.

• Importance of E - mail Marketing
• How to write & design email that converts
• E- mail Marketing Blueprint Creation
• E - mail Extraction & Verification
• Tools : Gmail & Mailchimp
• Reporting & Analytics