Complete Digital Marketing Beginner Course - Educert Global

Digital Marketing Beginner Course

Discover the best digital marketing course for beginners with Educert Global. Whether you prefer online or offline classes, our best digital marketing full course for beginners program provides everything you need to kickstart your digital marketing journey. Gain practical skills, learn effective strategies, and become proficient in online advertising, social media marketing, SEO, and more with our digital marketing course for beginners. Students will learn to analyze the market comprehensively and will be able to establish a strong connection between sellers and relevant customers. It offers you the current technologies and tools that help in better optimization of the website. The highly skilled trainers at Educert Global will provide you with the latest solutions to enhance the ranking of a website

Course Offering

  • 12 Modules
  • Offline - 2 Months
  • 64 Hours
  • Monday to Thursday classes

About Digital Marketing Beginner Course with Certification

Enroll in our digital marketing course for beginners and receive a free certification upon completion. This digital marketing course with certification not only validates your skills but also enhances your resume, making you stand out in the competitive job market. With Educert Global’s reputable and the top digital marketing course in Lucknow, you’ll unlock new career opportunities and boost your earning potential.

Why Choose the Digital Marketing Beginners Course?

Whether you’re a student, entrepreneur, or working professional looking to transition into a new career, our comprehensive digital marketing beginner course is tailor-made for you. At Educert Global, a leading digital marketing training institute in Lucknow, we prioritize your success by offering 100% placement assistance, ensuring you have the necessary support to thrive in the digital landscape. Choose Educert Global to unlock your potential, seize the opportunity for growth, and pave the way to a successful future in digital marketing. This course covers essential concepts, strategies, and tools used in the industry, empowering you with the knowledge and skills required for success.


Anatomy Of Marketing

This module nurtures and educates about basics and various marketing techniques as well as case studies to make you understand the concepts of the industry.

  • Basics of Marketing
  • 4 Pillars of Marketing
  • Buyer & Buyer Persona
  • Difference b/w Sales & Marketing & Branding
  • Online Market Place & E-Comm
  • Traditional v/s Digital Marketing

In this module you learn about how the process of web marketing works. Understanding of how techniques are used, created or curated in the process of internet marketing.

  • Opportunity & Future
  • Traffic Acquisition Channels
  • Supporting Channels
  • Types Of Digital Marketing
  • Career in Digital Marketing

You learn and understand how your customer behaves online, where your customer spends much time online. Understanding the buyer personal etc.

  • Defining Target Audience & Audience Types
  • Consumer v/s Customer
  • Defining Business Goal
  • Customer Buying Cycle
  • Digital Consumer Journey

Businesses always requires qualified leads into order to promotes sales or business, in this module you will learn concept of leads, practical understanding of lead generation basic and hand-on experience of some basic lead generation tools

  • Defining Lead
  • Usages of Lead Generation
  • Lead Generation
  • Google forms / Typeform
  • Need of Online Ads
  • What is Funnel
  • Markeitng Funnel creation
  • Lead Generation Activity

Content is king in digital marketing, and here at eduCert Global, we create, develop and nourish kingmakers to rule over the digital marketing industry with their quality content. Content is widely used in various verticals of digital marketing like website, social media, email marketing or digital marketing campaigns etc.

  • Types of Content
  • Content Marketing
  • Purpose of Content Marketing
  • Content Calender Creation

Images are worth thousands of words but the real game behind the words are creators who visualize, craft or curate the concepts enough to make a simple image engaging, valuable in other words they fill up the words in the images. This module helps in understanding the concepts of visual contents like graphics, social media posts, creative design, etc.

  • Anatomy of Graphics Design
  • Corporate Stationery Design
  • Social Media Creative Design

You are already familiar with instagram reels, youtube shorts or any other micro video platform, videos are capable enough to hold your interest and are also easy to understand the messaging etc. This module will help you in understanding video concepts, creating concepts or ideation of video, video marketing, etc.

  • Need of Video
  • Opportunity & Scope
  • Types of Video
  • Screen-writing & Conceptualisation
  • Video Creation

eBooks are very handy items that can be used to entertain, educate, or as a lead magnet. This module helps in understanding why eBooks should be used and how an ebook can work as a great tool in lead generation or even revenue generation!

  • Why eBook?
  • Types of eBooks
  • Designing
  • Promotions & Monetization

Every business needs organic, branded traffic on their Facebook, website etc. This module will let you know how one can attract relevant traffic as well leveraging the same.

  • What is Inbound Marketing ?
  • What is Outbound Marketing ?
  • Hooks & Jabb Technique
  • Digital Inbound Marketing

For a successful digital marketing campaign one should have ticked all checkboxes required for a decent ad copy. In this particular you get to understand the roadmap of how a campaign is planned and executed.

  • Benefits of Digital Campaign
  • Case Study
  • Digital Strategy Roadmap
  • DPersona Creation
  • Channel Selection
  • Campaign Objective Creation
  • Digital Sales Practise (Class Activity )

Content writing and copy-writing are two various verticals in digital marketing however they have potential to capture interest of the audience, educating, entertaining and spreading awareness or promoting sales of a product, service. In this module, you will learn how to write content that hold the interest, how to write copy that converts and various writing practices.

  • Difference b/w Copy & Content
  • Anatomy of Content Writing
  • Copywriting Bible
  • Web Content Writing Practises
  • Copywriting Practise

We use emails very often, and in this module you will get to learn how an email should be created, ethics of email writing, marketing through emails, email automation and many more practices which can be used in generating revenue through emails.

  • Importance of E - mail Marketing
  • How to write & design email that converts
  • E- mail Marketing Blueprint Creation
  • E - mail Extraction & Verification
  • Tools : Gmail & Mailchimp
  • Reporting & Analytics

Our Blog

Frequently Asked Question

What is Digital Marketing ?

It is the process of creating awareness, generating leads, promoting sales etc. through internet & digital mediums is known as Digital Marketing.

Why is a Digital Marketing Course important ?

Nowadays , the demand for online marketing experts is increasing at a rapid pace. To fulfill the demand of this fastest growing industry, skilled people are a necessity, hence online marketing courses are important.

Is Digital Marketing a good career option ?

Yes, it is. The Internet Marketing Course takes less time to learn and also costs comparatively less than traditional courses with assured jobs alongwith lucrative packages.

What is the future of Digital Marketing ?

Every business process is shifting online hence there is huge demand for skilled digital marketers in the world. To help corporates growing their business online, providing better experience.

What opportunities does the Digital Marketing Industry have ?

With people getting aware of the internet, shifting of business, people over the various platforms on the internet, the world is experiencing a curve in the demand of skilled digital marketers in this fastest growing and evergreen field.

What is the salary package of freshers in digital marketing ?

Every company has their own pattern of salary bar, however, the overall ideal package ranges somewhere between INR 2,00,000 to 5,00,000 INR/ANNUM.

Why should I join eduCert Global for Online Marketing Training ?

With expert & experienced faculty we provide quality learning to our students. Practical oriented classes filled with case studies and LIVE projects make us stand ahead from competition.

How can I join eduCert Global’s Digital Marketing Course ?

To enroll for eduCert Global’s Digital Marketing Program Online, you can select the Apply Now button given in your choice of course, and follow the procedure. For Offline Digital Marketing Course, you can follow the above procedure or visit our office.

Students Speak

  • Preety Kumari

    I have taken the beginners course from Educert global and I am highly impressed by the lectures. Also, I find that they have the best digital marketing course in Lucknow. Highly recommended institute.

    Preety Kumari

  • Rashika Mishra

    The coursework and resources provided by EduCert Global were top-notch. I was able to learn at my own pace and apply my knowledge to my current role. I would highly recommend the certification to anyone who is passionate about advancing his or her career in digital.

    Rashika Mishra

  • Thesera Minton

    Educer Global is undoubtedly the Best digital marketing institute in Lucknow.Get the premium training and practical sessions by industry experts.


  • Priyanka Sharma

    It was a great Digital Marketing Training experience. Everything about the institute is good. The course is expansive and the faculty is knowledgeable and experienced. Everything was wonderful. Thank you Educert Global!

    Priyanka Sharma

  • Priyanka Sharma

    EduCert Global Digital Marketing Institute in Lucknow provides all the tools, instruction and support you need to become a successful Digital Marketer. Their online classes are very clean, well organized and if you need additional support, their customer service is excellent too.

    Surendra Kumar

  • Priyanka Sharma

    Best digital marketing institute in Lucknow. Found the classes very interactive and the prices are very affordable. Highly recommended.

    Preeti Gupta

  • Priyanka Sharma

    I enrolled in a digital marketing course that spanned one month. As a fashion blogger, it was crucial for me to gain insights into Instagram's functionality, algorithms, and other platforms. Through the course, I acquired a wealth of knowledge and learned numerous new techniques. The training institute in Lucknow that provided the best digital marketing education was exceptional.

    Vaishali Kumari

  • Priyanka Sharma

    Educert Global is a platform where we are made to study every step related to seo, here we are trained at industry level, after that we start getting job opportunities.

    Shailendra Kumar Singh

  • Priyanka Sharma

    This is the Best and most affordable institute in Lucknow. The trainers are well-certified by Google and Facebook. The staff and trainers are very cooperative. Once you are done with this course you will get an overview of digital marketing. Educert Global provides the best digital marketing course in Lucknow.

    Aman Singh

  • Priyanka Sharma

    I was very fresher to digital marketing field but now i have developed good confidence in working online. Digital Marketing training from the best institute for digital marketing course in Lucknow Educert Global motivated me in learning this subject in professional manner. Thanks

    Shweta Tiwari

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